Working in an innovation-friendly environment, Givaudan’s Digital Factory brings together the group’s experts, partners and clients, and is designed to strengthen the creative capabilities of the Swiss group’s flavourists and perfumers, while accelerating the group’s digital transformation.However, this isn’t Givaudan’s first foray into digital technology. Last September for example, the group presented Eve, an app designed to quickly identify the ideal match between a product brief received from a client and the assets of Givaudan Active Beauty, the group’s division which develops active ingredients for the cosmetics industry.

In 2018, Givaudan generated a revenue of CHF5.5 billion, up 5.6%, and it isn’t the only fragrance industry player entering the new digital age.Last year, its competitor Firmenich announced the creation of the D-Lab, a digital laboratory set up in partnership with Lausanne’s Ecole Polytechnique Fédérale research institute (EPFL), which utilises AI to develop new fragrances.